ABOUT

Driven to Serve.
Built to Deliver.

Our Mission is to build great brands and partnerships through our unwavering commitment to quality and service. We strive to excel in every phase of our business and set the standard in the beverage business for West Texas.

Our People Make the Difference

At Reed Beverage, our mission is to deliver the highest quality of customer service with warmth, pride, and a strong sense of team spirit. We encourage creativity, innovation, and a culture where every employee feels respected, valued, and supported — because the care we show one another is the same care we bring to every customer interaction. We have nothing more valuable than our people.

OURT STORY

Reed Beverage traces its roots back to 1952, when “Papa Joe” Reed became a wholesale beer distributor in Borger, Texas. His sons—Bill, Vance, and Dale—all worked in the family business and eventually opened their own distributorships across Texas. In 2011, Bill and Vance merged their operations in Abilene and Amarillo to form Reed Beverage, Inc.

Built on a legacy of hard work, family values, and a passion for service, Reed Beverage continues to grow as a trusted partner to both suppliers and retailers. Though we lost Bill in 2014, his spirit and dedication live on through the team and culture he helped create.

Today, under the guidance of the Reed family, our team remains committed to excellence in service, product quality, workplace safety, and community involvement — helping Texans enjoy every day with a drink in hand and a smile on their face.

Powered by Passion. United by Service.

At Reed Beverage, our team is the heart of everything we do. From warehouse to delivery, sales to service, every member of the Reed Bev Team plays a vital role in ensuring our partners and customers get the quality, reliability, and care they expect. We’re proud to be a company where hard work, loyalty, and a shared commitment to excellence define our culture.

Vance Reed

Chairman

Chris Reed

President/CEO

CHARLES HUGHES

President Domestic, Imports, NA

RHETT BLANDFORD

President Craft, Wine & Spirits

DERICK HUGHES

President of Sales

SPENCER DUNCAN

President of Chain Sales

TREVOR WILLIAMS

President of Outside Marketing

DAMION WILLIAMS

President of Operations

Unmatched Variety. Trusted by 108 Suppliers.

32 Suppliers 617 SKU’s

Malt Beverages

33 Suppliers 898 SKU’s

Spirits

20 Suppliers 112 SKU’s

Wine

38 Suppliers 462 SKU’s

Non-Alcohol/Food

MARKET

Reed Beverage served a total of 1,303 accounts. Off-premise channels represented 90.8% of sales through 879 accounts, led by convenience stores (42.0%, 426 accounts), grocery/mass (29.3%, 99 accounts), and liquor stores (14.3%, 227 accounts). Emerging channels made up 4.4% (120 accounts), with smaller contributions from military-off (0.4%, 2 accounts), other off-premise (0.3%, 4 accounts), and recreational (0.0%, 1 account). On-premise accounted for 9.2% of sales across 424 accounts, including restaurants (4.7%, 238 accounts), bars/taverns (3.4%, 125 accounts), and recreational (0.9%, 28 accounts). Additional categories included NA only (0.2%, 25 accounts), concessionaires (0.1%, 4 accounts), liquor (0.0%, 1 account), military-on (0.0%, 2 accounts), and other off-premise (0.0%, 1 account).